New Resource: World Advertising Research Center (WARC)

December 12, 2016 – 8:29 am
ACULibrary

World Advertising Research Center (WARC) is a database that provides access to advertising and marketing information from various sources.

The searchable sources include:

  • organisations of various countries
  • monographs
  • conference papers
  • abstracts (including ‘Market research abstracts’) and
  • the full-text of various journals including:
    • International journal of market research,
    • Journal of advertising research,
    • International journal of advertising,
    • Admap,
    • Journal of advertising history and
    • Market leader.

Help:
See the User Guide for university users.

 

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