Continual publishing across journals, blogs and social media maximises impact by increasing the size of the ‘academic footprint’.

28/10/2011 – 12:35 pm
Stephen Oakshott

‘‘Site or Cite’ was, and remains, a terrible pun about how to publish the outputs of research so as to maximise their potential impact. Exactly what could constitute ‘best positioning’ is a complex matter, encompassing issues such as the discoverability, availability and accessibility of publications. Advocating Twitter as a panacea ignores the fact that, much as MySpace has withered, an equivalent risk remains inherent within all media forms, including the journal. Unreserved and unqualified favouring of one platform over another does little but to force our choices onto those who may well not appreciate or understand them.’

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