Search Engine Optimization (SEO) for Institutional Repositories Webinar Recording Now Available

27/08/2012 – 11:59 am
Tony McCall

This webinar provided SEO techniques for improving the indexing ratios of institutional repositories in Google Scholar.

More emphasis is being placed on assessment and measurement of university outputs. Institutional repositories have the potential to increase citation rates of authors which, in turn, can affect university rankings. However, the possibility of doing so may be seriously diminished if institutional repository content is invisible to the large and growing number of researchers who use Google Scholar.

Because of this, Kenning Arlitsch and Patrick OBrien from the J. Willard Marriott Library at the University of Utah conducted research on search engine optimization for digital repositories, with a special emphasis on institutional repositories (IRs). Part of the “Getting Found: Search Engine Optimization for Digital Repositories” project funded by IMLS, this work has revealed technical and administrative reasons many institutional repositories have a low indexing ratio in Google Scholar. Working with OCLC and Google Scholar, Kenning and Patrick implemented three pilot projects that led to the significant improvement of Google Scholar indexing of a sample set from the University of Utah’s Institutional Repository, USpace. The resulting research paper, Invisible Institutional Repositories: Addressing the Low Indexing Ratios of IRs in Google Scholar, appears in the current issue of Library Hi Tech.

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source: OCLC Research (2/4/12)

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